Tips To Create Candle Descriptions That Boost Your Sales

Your candle eCommerce website is ready, your product images look amazing, but now you wonder how to create candle descriptions that will help your business sell more and more candles every month?

Decorating your house with candles has been all the craze in recent years. Not only do they increase the beauty, but they spread warmth and a relaxing aura around the house as well. There have been numerous innovations with candles. The catalog list concerning candles is only increasing. From scented candles to carved ones, new candle styles are flooding the markets.

How can your candle brand survive in this cut-throat competition? The answer to this includes great candle descriptions. A detailed candle description is your greatest asset when marketing your brand. Keep reading to figure out how you can create the ideal candle description that will help you boost your sales.

How to Create Candle Descriptions for E-Commerce Websites?

The following three steps form the base of every detailed candle description. Make sure you pay attention to each of them carefully for the best results.


The structure forms the base of any good candle description. If you can get the structure right, you are halfway close to bagging a lot of customers for your product. One thing you must focus on when planning the structure is to make it easy to sift through.

People are usually in a hurry. Thus, it is wise to create a structure that would deliver the most amount of information in the least amount of words and paragraphs.

The first thing that people look at when viewing a description is the heading. Hence, make sure that you use a catchy font for the heading. Play with words in such a way that your heading gives a short brief about the product to your customers.

You must relay the features of your candle in the form of bullet points. This makes it less complicated for the customers to gauge the key features at a glance. In addition to this positioning, the keywords efficiently can take you a long way. Not only does this assist with SEO it also allows the reader to understand the focal points of your candle.

What Do You Need to Include in a Candle Description?

For any candle description to be a success, it is vital to employ the Big 5.

  • Images

Images form the core of your candle descriptions. Show your customers what your product looks like. Make sure that you use high-quality pictures that would prompt the customer to buy your candles.

  • Benefits

Before buying a product, most people ask themselves, “Do I really need this?” For the answer to be “Yes,” make sure you include all the benefits of your product in the description.

The benefits compel the buyer to buy the product. They need to know why your candle would be the best fit for their needs. Entice the customers with the benefits of your candle so that it gets hard for them to say no.

  • A Short Story

Short stories add a hint of personal touch to a candle description. Using this tactic, you are allowing the customers to be involved in the background story of the candle. This makes them feel more absorbed with the product. In the end, it may prove to be helpful in persuading them to buy your candle.

  • Play With Words

Do not use bland words in your content. Use a mixture of sensory and selling words to create the best content. Sensory words play with the buyer’s senses. Once they can imagine using the product, there is no going back. They will surely add your candle to the cart.

Similarly, selling words are basically powerful words that grasp the attention of surfers. Using them at the right place and at the right time can increase your sales considerably.

  • Proof

Without actual proof, your words are meaningless. The greatest form of proof you can include on your E-commerce website is customer reviews. When new customers see that several buyers have appreciated your product, they automatically become attracted to it. Once they know you are a reliable candle brand, they will surely shop from your store.

How Long Should A Candle Description Be?

When writing a product description, keep in mind that it should not be too long. As mentioned earlier, long product descriptions bore the buyer. Keep your descriptions short and succinct in order to win the hearts of the customers. The ideal number of words to include in your candle descriptions is anywhere from 100 to 400. Try to fit your key features and benefits in this range of words.

However, if that seems impossible and you really need to include more words, you can go for that too. In this case, it is essential to ensure that your content is appropriately divided. Have short sentences and paragraphs, so your content does not look like an information overload.

Why Do Good Candle Descriptions Matter?

A good product description answers all the questions that can cross your customer’s mind. Once these questions have been answered adequately, your chances of selling the candle increase.

The thing with candle descriptions is that they tell the customer what your candle is about. A customer will only spend money on your candle when the return they get from it is worthwhile. The only way they can find out whether it is useful is through candle descriptions.

Without a detailed candle description, your customer is most likely to not even consider buying from your brand. This can lead to an incredible loss in your sales figures. Therefore, it is vital to spend ample time when drafting your candle description. Make sure that each point mentioned above has been mastered properly. Once that has been accomplished, you will be able to sell more products than ever before.

Candle Description Ideas

We wrote five candle product descriptions to inspire your product listing. These are some of the most popular candle products from Etsy. These candle description ideas will help you complement your existing selling offer.

Birth Flower Birthday Gift Personalised Candle, Soy Wax (no paraffin), Birthday Gift for Friend, Birthday Gift for Her

This beautiful, personalised candle makes the perfect birthday gift for your friend! Made with soy wax (no paraffin), it has a lovely wild fig and cassis scent and comes in a stylish glass jar. You can even choose to have the jar personalised with your friend’s name and birth flower.

Aromatherapy Candles – Sleep, De-stress, Happiness, Immunity, Focus, Meditation, Energy – Toxin Free, Biodegradable, Soy Wax (no paraffin)

We all know how important it is to get a good night‘s sleep. But sometimes, life gets in the way and we just can‘t seem to relax. That‘s where our Aromatherapy Candles come in! Made with natural ingredients and toxin free, these candles are sure to help you relax and get a good night‘s sleep. But that‘s not all!

These candles can also help with destressing, happiness, immunity, focus, meditation, and energy. So whether you‘re looking to relax or get a boost of energy, these candles are perfect for you. And the best part? They‘re biodegradable and made with soy wax, so you can feel good about using them. So go ahead and light one up, and let the stress melt away.

Engagement Gift Candle Personalised Jar – Personalised Engagement Gifts for Couple, Soy Wax (no paraffin)

What‘s better than receiving a personalized engagement gift? A personalized engagement gift that‘s also a candle! This Engagement Gift Candle Personalised Jar is the perfect way to show your loved ones how much you care. Made with 100% natural ingredients, this soy wax candle is biodegradable, vegan friendly, and toxin free. It comes in four different scents: Tranquility, Orange and Cinnamon, Velvet Rose, and Oud.

In Loving Memory Gift Minimalist Luxury Scented Candle, Soy Wax (no paraffin)

In loving memory. A gift for the ones we love.

The ones we hold dear. This beautiful, minimalist luxury scented candle is made with soy wax, for a clean burn. It comes in four tranquil scents: wild fig and cassis, floral blossom and lavender, and white tea.

It burns for up to 45 hours, providing longlasting comfort and peace. The perfect way to remember a loved one.

Pressed Petals 0-9 Number Candles, Dried Flower Candle, Dried Flowers Cake Topper, Birthday Cake Candle, Birthday Cake Topper, Age Candles

Introducing the Pressed Petals 09 Number Candles! These beautiful candles are made from wax and feature dried flowers throughout. They make the perfect cake topper or birthday cake candle and are sure to add a touch of elegance to any celebration. The Pressed Petals 09 Number Candles are the perfect way to commemorate a special birthday or anniversary. Order yours today!


Candles are great to start your own eCommerce website, but also add ambiance to any room and can be used for a variety of other purposes. If you have a good looking website with well made product images and product descriptions, the only thing left is to market your business. 

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