As a fashion company owner, you know that writing an effective hoodie product description is key to driving sales.
What are the right words and what to write when describing your product?
How can you make sure that you stand out from the competition?
In this post, we’ll share tips on writing a hoodie product description that will make your customers want to buy.
We will also show you how to use our app to write free hoodie product descriptions in seconds, with just a few clicks.
How To Write A Hoodie Product Description ( 7 Easy Tips )
What is the design and the color?
When a customer visits a product listing of a hoodie, the first thing that captures their attention is the design and the color.
For example, when you create an ad on Instagram, the product image is what drives the potential customer onto your website.
Even if the design and the color are obvious, your customers still need to confirm them once they land on the product’s page.
As with any other fashion product, hoodies come in a wide variety of colors and designs. So make sure that the colors are easy to read, and if your design is inspired by something, write about it.
If you do not have a color or design in stock, even if it might drive visitors onto your product page, I suggest not to show it as available as it might annoy your potential customers.
How do you write about your hoodie’s design and color in the description?
“This hoodie comes in black, white, and blue colors and has a design inspired by the famous hip hop artist Kanye West.”
“Are you a nature lover? This hoodie’s design is inspired by nature. It’s made from recycled materials, and it’s available in green and yellow colors”
Ultimately, the design and color of a hoodie are critical items for the buyer so make sure to add them in the hoodie product description.
What is the hoodie’s fabric?
I would say that the fabric is the second thing that people want to see before they purchase a hoodie.
Most people do not know what’s the difference between a product which is 97% cotton and 3% polyester, but even if you mention it, make sure to explain how it benefits the user.
For example, you can write something like:
“The fabric is also breathable and has just the right amount of stretch, so it’s comfortable to wear all day long.”
“This hoodie is made from fleece and is generally warmer and more comfortable than those made from cotton.”
Focus on the fabric’s benefits and not on the fabric’s technical definitions.
How to take care of the hoodie?
If your customer does not wash the hoodie properly the first time, it might shrink the size or break the design.
For example, your customer might need to wash the hoodie inside out in cold water because it will help to prevent the fabric from shrinking or the colors from fading.
If the hoodie needs to hang dry or lay flat on a towel after you wash it please write it in the description.
Can you put the hoodie in the dryer, or it will damage the fabric?
If the hoodie is stained, can the owner spot clean it with a mild detergent before washing, or what should it do?
Hoodie care is an important aspect to mention in the description, so do not forget about it.
How does the hoodie fit?
Let’s discuss some of the types of hoodies.
When a customer chooses a hoodie, they need to consider the fit as well as the overall style.
Is the hoodie baggy, slim-fit, or somewhere in between?
For example, the classic fit hoodie is a relaxed fit that is perfect for everyday wear. Of course, you can wear a t-shirt under it, and I’ve seen a styling with dress shirts also, but who wants that?
The slim-fit one is a more fitted style that is great for layering or wearing on its own. The slim-fit hoodie is usually a more fashionable item in your wardrobe as you can easily fit it with a pair of jeans or pants.
The oversized hoodie is a baggier style that is perfect for lounging or working out. So this is an ideal choice, right?
Last but not least, the cropped hoodie is a shorter style that shows off your waist and can be worn with high-waisted bottoms. But, again, this is mostly for women, and you need to target them as your perfect customer.
No matter what the style is, make sure to write about it in the hoodie product description.
How can you write about the fit in the hoodie’s product description?
“For a relaxed look, go for a loose-fitting hoodie.”
“If you want to own a unique piece of clothing in your wardrobe that will be easy to wear with a pair of jeans or pants, choose this slim-fit hoodie.”
“If you need a workout hoodie, you will never feel uncomfortable during your training with this relaxed-fit product.”
What are the special features of the hoodie?
For example, is it water resistant, or does it have a built-in headphone jack?
A hoodie usually can keep the wearer’s head and face warm, as well as provide protection from the wind and rain.
Some hoodies have drawstrings that allow the hood to be tightened around the face. Drawstrings help with the wind too.
Hoodies also have a large pocket in the front, which makes it perfect for carrying keys, a phone or other small items.
No matter the unique features of your hoodie, make sure to write about them.
Please make a list with 1-2-3 items and put them in the hoodie product description.
If your customers think, “I do not need to keep my phone in my hands when I walk with my dog. This hoodie is perfect!” it might be an instant buy for them.
How and where can your customers wear a hoodie?
Fashion is a debatable thing, and most people already know how to dress clothes that they have in their wardrobe, but some might not be familiar with how to mix clothes.
“Can you wear this hoodie for dinner, or it’s only for casual coffee meetings with friends?”
“Can I use this red hoodie with a pair of yellow pants?”
“Will my blue sneakers look good with this dark navy hoodie when I go on that hiking trip?”
All of the above might be questions that your potential customers might ask, so make sure to mention them in your hoodie product description.
Why should your customers buy the hoodie?
Finally, end the product description with a reason why your customers should add the hoodie to the basket and purchase it.
Maybe it’s high quality, or it’s comfortable to wear, stylish, or affordable.
Highlight all the benefits of your product so that your customer will know that they invest in a piece of clothing that will hold up well over time, and they can proudly wear it.
For example, here is what you can say:
“This hoodie is made of high-quality materials that will keep you warm and comfortable all season long.
The fabric is thick and soft, and the stitching is durable. Plus, the hood is lined with fleece for extra warmth.
Second, this hoodie has a stylish design that will look great with any outfit.
The color is neutral so that it will go with anything, and the cut is flattering.
The Kangaroo pocket is also a nice touch.
Finally, this hoodie is an excellent value for the price. It’s well-made and stylish, but it won’t break the bank.
So if you’re looking for a new hoodie this season, be sure to order this one today.”
What do you think? Is this something which your customers would love to see on your hoodie’s product page?
It makes me go and buy “this” hoodie now!
How To Write A Hoodie Description In Just A Few Clicks
Writing hoodie product descriptions might be overwhelming, so we created a tool to help you write them.
It is an easy-to-use tool that will help you write the ideal hoodie product description for your eCommerce store with just a few clicks.
How does it work?
- Login to Wordlab ( Sign up if you do not have an account )
- Select the “Hoodie Or Sweatshirt Product Descriptions” option.
- Select the hoodie or sweatshirt type from the following list ( pullover hoodie, full-zip hoodie, 1/4 hoodie, pullover sweatshirt, full-zip sweatshirt, 1/4 sweatshirt )
- Pick from the optional attributes that match your product. You can write the brand or washing instructions.
- Once you select all the attributes that match your product, click “Create description“.
- Your hoodie product description is ready! Create unlimited hoodie or sweatshirt descriptions until you find the perfect choice for your eCommerce store.
Summary
Practice if you want to write a good hoodie product description, as it is not easy, and with time, you will get better.
If you have a budget, you can hire a copywriter to help or maybe you can use some product descriptions generators like our app.
You can be confident that your products will provide customers with enough information if you include details about the colors, design, care instructions, fabric, style, and other suggestions like how and where to wear the product.
Do not forget that you can always tweak your hoodie description.
Iteration is the key to success.
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