When you write awesome product descriptions for your fashion store, you know you have higher chances than your competition to sell to potential customers.
Unfortunately, writing product descriptions is not an easy thing to do.
Many people forget that a good product description is like a pitch to your customer.
You only have a few seconds to get a visitor’s attention once it reaches the product page.
With a growing fashion industry, the competition is fierce, and you need to differentiate in all possible ways.
Your eCommerce product page needs clear images or videos, a compelling title and a descriptive product description. However, you do not want to flood the page with technical information.
Write a product description with the benefits in mind.
How can your product make people’s lives easier and better?
Helping your customers is the only way to increase your clothing store sales.
Before I show you some examples you can copy and use inside your fashion eCommerce website, let me give you some simple tips about making a compelling product description.
Table of Contents
- How to make a compelling fashion product description?
- Your Product Photos To Instant Product Descriptions.
- 9 Awesome Fashion Product Descriptions To Supercharge Your Clothing Store
- Men’s Shirt Product Description Example
- Evening Dress Product Description Example
- Mini Dress Product Description Example
- Women Sleepwear Product Description Example
- Men’s Suit Product Description Example
- Men’s Running Shoes Product Description Example
- Women’s Shoes Product Description Example
- Engagement Ring Jewellery Product Description Example
- Men’s Hoodie Product Description Example
How to make a compelling fashion product description?
Use simple language. The product description should offer enough information in a short period.
It should provide enough information to help your customer. For example, you do not want product returns because you did not mention the fabric.
It should be free of grammar and spelling errors. For example, check Grammarly if you have an eCommerce store that uses English as the default language, but your English is not that good. It is a free product which can help you with grammar errors.
Make the product description easy to understand. Do not use jargon, as your customer might get annoyed and close your product page.
Highlight features vs benefits. All fashion products have their characteristics, like some unique fabrics. Write it in a way that benefits the user.
“This fashion product is made of this “special fabric” which will make you feel like you are not wearing anything on the hot summer days. – Benefit is that if the customer buys it, the fabric will help to relax and have a better life.
These five tips can quickly help you start writing product descriptions for your fashion website, but if you need more inspiration, continue reading our examples.
9 Awesome Fashion Product Descriptions To Supercharge Your Clothing Store
Inspiration comes and goes fast and sometimes appears when we are unprepared for it, like when we want to sleep.
We know that writing fashion product descriptions is not a “walk in the park” thing to do.
We created these simple examples to inspire your creativity.
If you like them, feel free to copy and edit them the way you want.
Men’s Shirt Product Description Example
Casual shirt to wear out alert! Check out our new all-cotton flannel shirt! This shirt is made from 100% cotton, making it soft to the touch and gentle on the skin. The long-sleeve design is perfect for those cooler days or nights, while the button-up closure makes it easy to take on and off. The plaid design is perfect for any casual occasion, whether going to a barbecue or running errands. The shirt is made in Italy, so you know you’re getting a high-quality product.
We start this description with an icebreaker, and then we continue with benefits which should answer potential questions that your customer might have like:
How does it feel when I wear it?
Is it perfect for cold days, or it’s a summer product?
Is it easy to dress?
Where can I wear the product?
Is the fabric good quality?
Evening Dress Product Description Example
Do you need a beautiful and unique dress for your next special occasion? Look no further than this chiffon bridesmaid dress! This gorgeous dress features a scoop neckline, lace chiffon fabric, and a hi-lo hemline that is sure to turn heads. The 94% nylon and 6% spandex fabric are comfortable and figure-flattering, and the hand wash-only care instructions make it easy to keep this dress looking its best. The zipper closure type ensures a perfect fit, and the imported origin means you can be confident in the quality of this dress. Whether you’re attending a wedding, a party, or a formal event, this floral lace chiffon dress is a perfect choice.
The icebreaker in this description starts with some power words, and then it tries to answer a few questions like:
How easy is it to take care of the product?
Where can I wear the product?
If the customer needs a dress for a special occasion, this might be the product it needs.
Mini Dress Product Description Example
Are you looking for something fun and flirty? Our Mini Swing Skater Dress is ideal for any occasion! This dress is perfect for a night out dancing or for a date night. This dress is sure to turn heads with a deep V-neck, long sleeves, and a waist tie ruffle. The mini swing length is perfect for showing off your legs, and the closure-type pull makes it easy to get in and out of. Plus, it’s machine washable for easy care.
Do you see a pattern in this third description? This can be your template. Start with an icebreaker and then describe the product in a way that answers as many questions as your customer might have.
Women Sleepwear Product Description Example
The perfect way to add a little romance and spice things up in the bedroom! Or maybe you want to feel sexy and confident in your skin. Made from a soft, luxurious fabric, it features four pieces in satin, lace, and belted robe, making you feel like a queen. Plus, the robe gives you an extra layer of coverage and makes it perfect for lounging around the house.
Men’s Suit Product Description Example
This elegant three-piece suit is excellent for any formal occasion. Do you want to feel like George Clooney on the red carpet? Our slim fit and single-breasted blazer will give you a sharp and polished look while the pants and vest complete the ensemble. The 80% polyester and 20% viscose fabric is comfortable and easy to care for, and we recommend dry cleaning for the best results.
Men’s Running Shoes Product Description Example
The New Balance Men’s Trail Running Shoe is the “all you need” shoe for any man who loves to run. With a fabric type of mesh and a rubber sole material, this shoe is comfortable and durable. The lace-up closure type ensures that the shoe stays securely on your foot, while the water-resistant design keeps your feet dry. The textile/synthetic upper and durable overlays provide additional support and comfort. The soft midsole ensures that your feet are cushioned and supported. Ready to take the shoes for a wild run?
Women’s Shoes Product Description Example
We are introducing our newest ankle boot! Match your outfit with this splendid boot made from 100% suede and created in the USA. It features both sides of elastic gore for easy in and out of the boot. The shaft height is mid-ankle, making it the right boot to wear with jeans or leggings. This boot is perfect for any occasion, and our 99 happy customer reviews tell the truth.
This description’s small but essential difference is that it contains social proof. It tells the customer that many other people have already bought the product.
Engagement Ring Jewellery Product Description Example
What is better than a diamond engagement ring as the absolute symbol of your everlasting love. The 10k white gold band is adorned with 23 sparkling diamonds, totaling 0.5 carats. The diamonds are set in a prong setting, which allows them to catch the light from every angle and sparkle brilliantly. This ring is sure to take her breath away and make her say “yes!” It is also a great choice for anniversaries or other special occasions. You cannot miss with this diamond engagement ring!
Men’s Hoodie Product Description Example
Looking for a sweatshirt that keeps you warm and dry all day? Look no further than this rain defender loose-fit heavyweight sweatshirt. This 100% cotton sweatshirt is perfect for those cold, rainy days. The “Rain Defender” technology will keep you dry, while the loose fit allows you to move and breathe easily. In addition, the heavyweight fabric will keep you warm all day long. Whether working outside or just walking, this sweatshirt is perfect for any occasion.
If you want to read an article about how you can write hoodie product descriptions check this blog post.
You have reached the end of this blog post, and hopefully, after reading all these examples, you will better understand how to write a product description.
Even though creating product descriptions is difficult, editing them with the correct info will not be a problem if you make a product description template for your clothing store.
If you notice, throughout the whole product descriptions examples, we tried to answer the questions that users will have on the product page.
Feel free to get inspiration for your fashion store from any of the above product description examples. We do not mind, and that’s the reason why we created this blog post.