In today’s world, product videos are a must-have for any eCommerce business.
They are an excellent way to showcase your products in a way that is both informative and visually appealing to potential customers.
Do you want to create some product videos for your brand, but you lack inspiration?
In this blog post, I will show you 13 of the best eCommerce product videos marketing examples from some of the top online retailers.
These videos are sure to give you some great ideas for your own product videos.
Table of Contents
- 13 eCommerce Product Videos Examples
- Pangaia Product Video
- Macy’s 4th Of July Video
- Amazon Product Video – Amazon’s Big Game Commercial: Mind Reader
- GAP Summer 2022
- Nordstrom Product Video
- Nike Air Zoom SuperRep 3. HIIT Product Video
- Apple Social Media Video
- Harry’s Razors – Showcasing Product Video
- Casper Mattresses – Testimonial Product Video
- Oura Ring Gen3 Product Explainer Video
- Elvie – How To Video
- Tonal – Product Video Review
- All Birds – How It’s Made Product Explainer Video
- Conclusion
13 eCommerce Product Videos Examples
When we think of a product video, we imagine a video where we create everything around a product we sell, but things have changed today.
What do I think is a product video today?
A product video is a type of video that we can use in our video strategy and can directly or indirectly sell our brand or products better.
A video which we can easily create and then upload on our eCommerce website or on our social media platform without the need to buy some expensive equipments or hire a big team of video creators.
Our phones are sometimes enough to create amazing video content.
What types of product videos can we create?
- Unboxing videos
- Explainer videos
- How to videos
- Product showcasing videos
And the list goes on.
Let me show you some of the best product video examples that you can use to inspire your next marketing campaign.
Pangaia Product Video
Pangaia is a fashion brand that I love, which according to their “About Us” page, creates essential products from innovative tech and bio-engineered materials.
I took a great minimalist product video example from their Instagram page.
It’s simple, minimalist, has great contrast between the background and the products and the animated butterfly gives me the feeling of freshness.
If you create something similar for your social media brand account, you will catch the attention of prospective buyers.
Macy’s 4th Of July Video
This 30 seconds video is not exactly a product video, but it teaches us a good lesson that we can use in our eCommerce product videos.
What is the video? It is a promotion to the Macy’s Fireworks show for the 4th of July celebration on NBC.
What can we learn? We can create videos with our brand which announce some major event, even if we do not organize it ourselves.
For example, as an eCommerce company, we can create a video that announces Christmas or Thanksgiving or any other major event that happens in your area.
The Macy’s video has a bit over 30k views, which I do not think it’s bad for a 30-second long video which can be easily done with stock music and images.
Amazon Product Video – Amazon’s Big Game Commercial: Mind Reader
We cannot do a top of the best eCommerce product video examples without a video from the all-mighty eCommerce giant.
What is the idea of the video?
It promotes the Alexa product, but in a funny way. What if Alexa was able to read your mind?
In the end, it proves that it is not such a good idea and that you can use Alexa for any other things inside your home.
The video features Scarlett Johansson, and of course, as a small eCommerce business, you do not have a budget for a video like that, but how can you use it for your own content?
You can make a funny video for social media platforms. Something like, what would happen if your product would do … ( fill in the blanks with something very weird ).
Your customers might see the funny video and could share it with their friends and family, and it could be viral. Who doesn’t want a viral product video?
GAP Summer 2022
Product video for the summer season. Great way to announce to your customers that there are new products in your store.
It can easily be done with some free stock videos and free stock music.
Nordstrom Product Video
Nordstrom is one of the biggest eCommerce store from the United States.
If you check Nordstrom’s Instagram Page, you can find a lot of inspiration for product videos that you can use for your brand.
For example, the above product video is created to promote top summer skincare products.
You do not need any complicated equipment to create an eCommerce video like that.
You can take your phone, record some products, add some nice free stock music and that’s it.
It can have a big impact on social media and it will definitely attract buyers.
Nike Air Zoom SuperRep 3. HIIT Product Video
This is an excellent example of an eCommerce product video that you can use on your product page or social media.
According to this website, adding videos on your eCommerce product pages can increase sales.
Why is the above video so good?
It tells a story. It has a significant emotional impact on the customer.
Before you buy these shoes, as a customer, you start to imagine how good your life will be after you begin to work out.
You can do the same with your eCommerce products.
When you create a video, think of a story.
If you sell school products, how will the child’s life improve in 1 year?
If you sell an evening dress product, create a love story.
Your customers are humans, and shopping online is an experience.
If they relate to your products, it will be much easier for your customers to buy things from your brand.
Apple Social Media Video
Apple is a company known for creating fantastic designs or product videos. However, the above video is not for a product but indirectly promotes the iPhone’s camera.
Why is it a great example, and how can you use it for your eCommerce product videos?
When you travel, create 1 – 2 seconds of recordings with your products in different landscapes.
This Instagram page took pictures of beer worldwide and was later sold for 2k to an alcohol agency.
You do not need a complicated video strategy. Instead, you need to plan the content and create eCommerce videos that will sell your products.
Harry’s Razors – Showcasing Product Video
With over 100 000 Instagram followers, Harry’s Razors is one of the DTC brands ( direct to consumer ) that does a good job when it comes to creating videos for their social media pages.
The above product video compares their H’ Shave Gel and the H’s Shave Cream.
Their target audience seems to love the video as the engagement is good because it creates two camps: people who are pro shaving gel and people who are pro shaving cream.
Creating a video like that is not that difficult and then you can publish it on Instagram, Youtube or Tik Tok.
Casper Mattresses – Testimonial Product Video
Who would have thought that an online business could sell mattresses?
If you heard about Casper, you might know that they are one of the first eCommerce sites in the world, if not the first, that reinvented the way we buy mattresses online.
Product video testimonials are one of the best ways to attract potential buyers.
You can create a video like this by asking a few people for an honest video review in exchange for the free product.
If you can find people with a large following, that’s even better, but if not, ask your friends or family.
Oura Ring Gen3 Product Explainer Video
If you are not on a budget, you can give this example to your video production team.
35 seconds of this video attracted over 4.5 million views on Youtube.
It explains perfectly what the Oura Ring does and it definitely helped the company achieve their current $2.5 billion valuation.
Elvie – How To Video
Elvie is a breast pump that promises to bring women’s technology out of the dark ages.
According to their last revenue reports, their product looks very good and works excellently.
The above video shows how easy it is to use Elvie no matter what type of work you do as a woman.
If you have a baby, you know this breast pump is an instant buy.
What conclusions can we draw from this video?
Take your phone and show how your product works. Simple as that. No fancy animation or post-production video edits.
Tonal – Product Video Review
I could have posted any product demo video from Tonal’s Youtube page, but those are very expensive to create. They even have Serena Williams, Lebron James or other celebrities in their product videos.
This video is not from their page, but it is a review created by another Youtube channel called Garage Gym Reviews.
I’m not sure if the review is paid, but it gathered over 1 million views, and I’m 100% sure that it drove some customers to Tonal’s eCommerce site.
What can you do? If you are on a budget, make a list of small Youtube or Tik Tok influencers, send them a direct message and ask for an honest video review in exchange for your product.
Make sure to check the engagement that they have, and be sure that they are an honest person.
All Birds – How It’s Made Product Explainer Video
How do you create your products? Document the process, create a product video, and that’s it.
In today’s world, your customers are interested to know if your product is made from organic cotton or if you use eco-friendly materials instead of plastic.
Be honest with them, and you might create a viral video that your customers can share with friends and family.
Conclusion
Ecommerce product videos are a powerful marketing tool that can help you boost sales and grow your business.
Creating videos might be scary at first, but once you start, you will see that it is not difficult to build a brand with them.
Create a video content strategy that you can post weekly.
If you want to create some of the best eCommerce product videos on social media be consistent and results will come. You do not need a big budget.
With our powerful phones today, it is easy to record your products and post them online.
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