A good t-shirt product description will help your sales.
When a customer visits a product listing, you have a few seconds to capture their attention.
To make a customer add a t-shirt into their basket, you need a few things:
- A great-looking product image or images or even video
- A catchy product title
- An easy to read paragraph about the product or a description
- A price that seems fair or affordable to the visitor.
You always have to think as a buyer:
“As a buyer, when I go to a t-shirt product page, what do I want to see?”
This blog post will discuss how to write t-shirt product descriptions that will help your eCommerce sell more.
I will also show you how to use our app to write free t-shirt product descriptions in seconds, with just a few clicks.
How to write product descriptions for t-shirts?
Don’t just focus on the features of your t-shirt. Instead, think about what you can do to tell a story about the product.
- What makes your t-shirt different from others?
- Is it made with high-quality fabric?
- Do you have a unique history?
- Who are your customers?
Think about how you could make the customer feel a part of the brand.
Humans are hard-wired to like stories.
By telling a compelling story about your product, you can help your customers connect with your brand and your product.
Keep things simple
According to Contentsquare, 2022 Digital Experience benchmark, visitors spend around 55 seconds per page across all industries.
Imagine if someone comes on your t-shirt product listing, they will need to find all the information that they need in just a few seconds.
You do not want to use jargon or technical words which will make them click the back button or, even worse, close your website.
If a customer sees a product with 80% cotton and 20% polyester, they will ask themselves:
“What does this mean for me? Is the product a lower quality because of the polyester? Will my odour be bad after 2 hours of wearing this t-shirt?”
Probably most people have heard about cotton and polyester, but make sure to say why your product uses them.
Mix between features and benefits
Everyone wants to know what is your t-shirt fabric, what is the neck style or what is the fit type, but you do not wish to have these as the only things for your product.
Focus on how your t-shirt will improve your customer’s life.
Use power words to emphasize the benefits of your product instead of talking about its features.
Benefits are the way your product will improve your customer’s life.
For example, I created the below table and how each of the features would translate into benefits.
| Feature | Benefit |
|---|---|
| 100% Organic Cotton | A soft, breathable jersey which is an excellent choice for the warmest day. It will mix great with any pair of jeans or pants. |
| Machine Wash | All your t-shirts shrink in size after you wash them? This product is machine washable in just 30 minutes and will keep its color like new. |
| Plain design | You cannot go wrong with this simple design. Less is more. The design on this t-shirt will work no matter if you go out with friends or if you want to have a casual dinner with your loved ones. |
Create the t-shirt description as a list
I mentioned earlier that people do not spend a lot of seconds on a page, and they usually skim rather than read the entire page.
According to Semrush “Listicles” receive 80% more page views than other content types.
What is a product description “listicle”?
Asos does a great job of creating the t-shirt product description as a list.
It’s easy and fast to read.
One thing which I disagree with is the fact that it does not have more benefits in the description.
Add reviews
What’s better than other customers’ words inside your product description? Although they already got the product, their language speaks to other people too.
If you have existing customers, ask them for a written review in exchange for a small discount.
What if you just started and you do not have any customers?
Go into Amazon’s t-shirt category, search for a similar t-shirt like the one that you sell and check the reviews of the products. For example, check the reviews on this t-shirt. You will find lots of inspiration.
I do not say to copy what people wrote and paste it into your description, but see the vocabulary people use. Get inspiration!
Every t-shirt should have a story
Maybe it took you a few days to create the design for the product, or better, you have a unique story to say about your product, write it inside the product description. As human beings, we imagine ourselves in different scenarios. So the story might make the customer relate to them.
How did you create the t-shirt? What are the steps? Is it locally sourced? Is it environmentally friendly?
Your t-shirt description should not be perfect
Perfection is what we always want, but it’s difficult to achieve and sometimes it might get people stuck into the same step for a long period. Being stuck for a few days or weeks means less focus on marketing and sales.
If you do not create a t-shirt product description, you cannot set the t-shirt online, and nobody can buy it.
No matter how great your product is, you need to work more on marketing than you do on your product’s listing.
Descriptions can be changed and you can iterate or A/B test them with your customers till you find the best one
How To Write A T-shirt Description In Just A Few Clicks
Writing t-shirt product descriptions might be overwhelming, so we created a tool to help you write them.
It is an easy-to-use tool that will help you write the ideal t-shirt product description for your eCommerce store with just a few clicks.
How does it work?
- Login to Wordlab ( Sign up if you do not have an account )
- Select the “T-Shirt Product Descriptions” option.
- Select one of the following types ( henley, polo, t-shirt, tank top )
- Pick from the optional attributes that match your product. You can write the brand or washing instructions or choose the length of the description.
- Once you select all the attributes that match your product, click “Create description“.
- Your t-shirt product description will be ready in 1-2 seconds!
- Create unlimited descriptions until you find the perfect choice for your eCommerce store.
Ten t-shirt description examples
If you still need a bit of inspiration, below you can find a few t-shirt description examples which will help you to create your following t-shirt product listing.
Humorous description for a white crewneck t-shirt
​​I’ll be honest, I don’t really get the appeal of crew t-shirts. They’re just so… ordinary. But I guess that’s the point, isn’t it?
They’re the quintessential casual shirt. The kind of shirt you wear when you just want to blend in and not stand out.
But there are some places where wearing a crew t-shirt can be a fashion statement.
For instance, if you’re a hipster who wants to look like you don’t care about fashion, a crew t-shirt is the perfect shirt to wear.
Or if you’re going to a rock concert, a crew t-shirt is the ideal way to show your support for the band.
So there are some occasions where wearing a crew t-shirt can be cool. But for the most part, they’re just plain old ordinary shirts.
Looking for a comfortable and stylish shirt to wear out or to lounge around in? Look no further than the Keep On Smiling Shirt!
This trendy oversized vintage shirt is made from 100% cotton, which makes it comfortable to wear. It is the most versatile piece in my wardrobe.
Whether you‘re running errands or just want to relax at home, this shirt is perfect for any occasion. I can also wear it to the beach with shorts, to the mall with jeans, or even to bed!
It’s super comfy and always makes me feel good when I put it on.
Just A Girl Who Loves Fall T-Shirt
This fun and festive Just A Girl Who Loves Fall Shirt is perfect for any season event!
The grey and green colors are perfect for fall, but the shirt can be worn year–round.
The premium quality materials make this shirt both stylish and comfortable.
Wear this shirt to feel stylish and comfortable while you enjoy all the best things about fall.
Lucky Brand Men’s Venice Burnout Notch Neck Tee Shirt
This men‘s Venice tee shirt is a great choice for a casual, everyday look.
The burnout fabric is soft and comfortable, and the two button notch neck adds a touch of style.
The shirt is machine washable and has short sleeves.
This tee shirt is perfect for a casual day out.
It is made from a polyester and cotton blend, making it extremely comfortable to wear.
The notch neck and short sleeves make this tee shirt perfect for layering under a jacket or sweater on cooler days.
The burnout fabric adds a bit of edge to the shirt, making it perfect for wearing with jeans or khakis.
Goodthreads Men’s Short-Sleeve V-Neck Cotton T-Shirt
Looking for a great t–shirt that will last you a long time? Look no further than the Goodthreads men‘s short–sleeve v–neck cotton t–shirt.
Made from 100% cotton, this shirt is machine washable and great for layering or wearing alone.
The smooth cotton fabric and ribbed V–neck make this shirt a comfortable option for any man.
The Heritage Wash gives the shirt a custom, lived–in feel right away.
Made in China, this shirt is sure to be a hit with anyone who wears it.
A humorous alternative t-shirt description
Looking for the perfect t–shirt to show off your dad bod? Look no further than the Goodthreads men‘s short–sleeve v–neck cotton t–shirt!
Made from 100% cotton, this t–shirt is perfect for layering or wearing alone.
The ribbed V–neck and short sleeves make this t–shirt comfortable to wear, while the Heritage Wash gives it a custom, lived–in feel right away.
Makkrom Mens African Dashiki T Shirt Tribal Floral Print V Neck Slim Fit Shirts Tops
This stylish and unique shirt is perfect for making a statement at any formal or semi–formal event!
The eye–catching print and slim fit design is sure to turn heads, while the comfortable material will keep you feeling your best all night long.
Whether you‘re attending a wedding, office party, or other special occasion, this shirt is sure to make you stand out from the rest.
Our Africa Floral Print V–Neck Shirt is perfect for making a statement and showing off your unique style.
Made from a comfortable Polyester and Spandex blend, this shirt is designed with a slim fit and bold prints around the neck and sleeves.
Amazon Essentials Women’s Classic-Fit Short-Sleeve V-Neck T-Shirt, Pack of 2
This short–sleeve tee is a must–have for every woman‘s wardrobe.
The cotton blend is lightweight and stretchy, making it comfortable to wear all day long.
The v–neckline flatters your neck and chest, while the short sleeves keep you cool and stylish.
The essential tee is a wardrobe staple that can be worn alone or layered under blouses and jackets
Whether you‘re headed to the office or out for drinks with friends, this tee will keep you looking and feeling your best.
Amazon Essentials Women’s Slim-Fit 3/4 Sleeve Solid Boat Neck T-Shirt
The Amazon essentials women’s slim-fit 3/4 sleeve solid boat neck t-shirt is a versatile and comfortable top that can be dressed up or down.
The fabric is a soft and breathable 58% Cotton, 39% Modal, 3% Elastane blend that is machine washable for easy care.
This tee has a figure-flattering slim fit and hits at the hip.
The 3/4 sleeves are the perfect length for layering under a cardigan or jacket.
There’s no closure for a clean, minimalist look.
The boat neckline is both stylish and flattering. Choose from a variety of colors to find the perfect match for your wardrobe.
JUST MY SIZE Women’s Size Plus Printed Short-Sleeve V-Neck T-Shirt
Looking for a fun and stylish tee that you can wear on any day? Check out our JUST MY SIZE Women’s Size Plus Printed Short-Sleeve V-Neck T-Shirt!
This shirt is made with a luxuriously soft triblend fabric, and features a herd of elephants with foil highlights parading along the front.
It has a lightweight short sleeve design with a wonderful soft touch, and a lightly ribbed, wide V-neckline.
Plus, it has a tag-free neckline for added comfort.
The Drop Women’s Sydney Short-sleeve Cropped Crew Neck T-shirt
It’s the perfect shirt for hot summer days when you don’t want to wear anything too constricting or heavy. You can also use it for a day spent casual with friends or running errands.
The Sydney Short-sleeve Cropped Crew Neck T-shirt is made from 100% cotton and is machine washable for easy care.
The machine-washable fabric is easy to care for, and the super soft, lightweight cotton jersey with slub texture feels great against the skin.
The cropped silhouette is stylish and modern, and the back seam and branding details make a subtle statement.
Whether you’re pairing it with shorts or a skirt, this shirt is sure to keep you cool and comfortable all day long.
Conclusion
It is not easy to create a product description for a t-shirt, but the best you can do is find inspiration and check what others do.
Try to explain the product in the simplest terms. It doesn’t need to be perfect from the beginning, and you can always revisit this product later.
It is essential to sell your t-shirt because revenue will give you motivation and will keep the business running and then get feedback from your customers.